ECB reveals digital audience for women’s Ashes match

The England and Wales Cricket Board’s live streaming coverage of the England v Australia women’s One-Day International fixture on Tuesday attracted a total of 42,500 views.

Viewers watched the action via the ECB’s official website and via the national governing body’s official channel on video-sharing website YouTube.

The match represented the first time that the ECB had streamed live coverage of a non-televised fixture on its digital platforms.

The ECB has been streaming live coverage on its YouTube channel of the men’s Ashes series between England and Australia this summer to more than 50 countries across Europe and North America.