EFL Cup, Championship rights assigned in Singapore

Singapore-based media companies Singtel and StarHub have acquired live rights to the EFL Cup and English Championship club football competitions in the 2018-19 season.

The companies’ live coverage of the EFL Cup will begin in the early hours of tomorrow (Wednesday) morning local time, with Championship coverage to commence at the weekend.

Matches will be showcased across Singtel and StarHub’s respective pay-television, mobile and OTT platforms.

The double deal was brokered by Singapore-based sports agency Reddentes Sports and signed with the English Football League’s official global distributor, Pitch International. Pitch holds EFL international rights in a five-season deal, from 2017-18 to 2021-22.

Reddentes Sports’ managing director Mark Chew was formerly head of sales, APAC, for the MP & Silva agency.

Most recent

Uefa will go to market later this year with the rights to the Champions League and Europa League under pressure from Europe’s top clubs to at least maintain the kind of growth it enjoyed in the current cycle. But there are reasons why that will be a massive challenge.

Internet giant Amazon will pay more than public-service broadcaster France Télévisions for a substantially smaller package of rights to the French Open’s 2021-23 cycle.

Chinese social media giant Tencent saw off competition from rival streaming player Youku Tudou to retain the NBA’s digital rights in the country for the 2020-25 cycle at a record-breaking fee, underscoring the strong growth in China’s streaming market in recent years.

The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.