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EFL Cup, Championship rights assigned in Singapore

Singapore-based media companies Singtel and StarHub have acquired live rights to the EFL Cup and English Championship club football competitions in the 2018-19 season.

The companies’ live coverage of the EFL Cup will begin in the early hours of tomorrow (Wednesday) morning local time, with Championship coverage to commence at the weekend.

Matches will be showcased across Singtel and StarHub’s respective pay-television, mobile and OTT platforms.

The double deal was brokered by Singapore-based sports agency Reddentes Sports and signed with the English Football League’s official global distributor, Pitch International. Pitch holds EFL international rights in a five-season deal, from 2017-18 to 2021-22.

Reddentes Sports’ managing director Mark Chew was formerly head of sales, APAC, for the MP & Silva agency.