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Ekstraklasa drops OTT paywall for April

The Ekstraklasa, the top division of club football in Poland, has made its Ekstraklasa.tv OTT platform available free of charge during the month of April as it looks to keep fans engaged in the absence of live games due to the Covid-19 pandemic.

Overseas subscribers will be able to watch all matches from the 2018-19 and 2019-20 seasons, as well as other content from the league.

Fans in Poland, where licensing agreements with broadcasters are in force, will receive access to an extensive library of match highlights from the 2019-20 campaign, a compilation of the best moments from the season, and archive matches.

The platform is available for use by fans in Poland and abroad, with the exception of the Balkan countries, where Telekom Austria-owned broadcaster Planet Sport signed a two-season rights deal at the start of the 2019-20 campaign.

Ekstraklasa.tv ordinarily costs €6.99 ($7.55) per month, with a season pass priced at €49.99. Content outside of live matches, such as highlights, league news and archive content, is provided free of charge.

Ekstraklasa.tv launched for international markets in August, with a price of €2.99 for live matches bought on a pay-per-view basis. The league later teamed up with the Polish division of internet company Google to promote the platform’s content worldwide.

From the beginning of the 2019-20 season, the Ekstraklasa has been streaming match highlights through its channel on Google’s video-sharing platform, YouTube.

The Ekstraklasa said that its OTT platform had generated more than 8.5 million views by the end of March and attracted over 155,000 registered users.

The Ekstraklasa will not return to action until April 26 at the earliest due to Covid-19.