Eleven adds Bundesliga, extends Serie A rights in Belgium

International sports broadcaster Eleven Sports has bolstered its football portfolio by acquiring exclusive rights to the German Bundesliga in Belgium, while it has also extended its deal for Italy’s Serie A.

The new three-season agreement for the Bundesliga will run from 2018-19 to 2020-21. It was agreed with the IMG agency.

As well as live games, the rights package includes exclusive highlights and near live clips for social media.

Eleven will also retain exclusive rights to Serie A in Belgium through a three-season contract extension running across the same timeframe.

The contract also includes live games, exclusive highlights and near live clips for social media.