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Eleven adds more football content ahead of UK and Ireland launch

International sports broadcaster Eleven Sports has further bolstered its content portfolio ahead of its impending launch in the UK and Ireland by acquiring rights to three football leagues.

Eleven has agreed three-year deals for live and exclusive rights in the UK and Ireland to the Dutch Eredivisie, Chinese Super League and Swedish Allsvenskan.

Coverage of the Eredivisie will start with the upcoming 2018-19 season, the CSL will begin on Eleven Sports from the 2019 season, and coverage of the Allsvenskan will commence with the currently ongoing 2018 campaign.

Eleven last week acquired rights for Italy’s Serie A and confirmed that the IMG agency will hold a minority stake in the two new channels that will show the coverage. The exclusive Serie A rights, which were previously held by pay-television broadcaster BT Sport, will run for three seasons, from 2018-19 to 2020-21.

Eleven Sports 1 and Eleven Sports 2 will launch via an online streaming platform this August. Eleven announced in May that it had dislodged Sky as the rights-holder of Spain’s LaLiga in the UK and Ireland from 2018-19 to 2020-21.

IMG will produce the output for both channels and markets the international rights to the Eredivisie, CSL and Allsvenskan. Eleven said that it would also work with IMG in areas such as content acquisition, on-air and online fan engagement and distribution.