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Eleven lifts lid on pricing strategy for UK and Ireland

International sports broadcaster Eleven Sports has today (Friday) revealed its pricing strategy as it prepares to launch in the UK and Ireland later this month.

Customers will be able to subscribe to a Monthly Pass for £5.99 (€7/$8) per month in the UK or €6.99 ($8) per month in Ireland, through which they will gain access to live and exclusive action from five top flight football leagues – LaLiga (Spain), Serie A (Italy), Eredivisie (Netherlands), Chinese Super League and Allsvenskan (Sweden) – plus the 2018 edition of US golf major the PGA Championship, with further content to be announced.

A seven-day free trial will also be on offer with the Monthly Pass, which means that fans will be able to watch all four days of the PGA Championship, which runs from the 9-12 August, for free. The first two rounds will also be streamed free of charge live on Eleven’s UK page on social media platform Facebook.

An Early Bird Annual Pass will also be available for a one-off payment of £49.99 or €59.99. This offer will be valid through to August 31, after which the price will rise to £59.99 and €69.99, respectively.

All the action will be distributed via Eleven’s soon-to-be-launched online streaming platform and iOS and Android mobile and tablet apps. The Eleven Sports online platform and the mobile and tablet apps will be available from next week.

Eleven is also in discussions with other major platforms in the UK and Ireland over carriage agreements.

Marc Watson, executive chairman and group chief executive of Eleven Sports, said: “We have built our business and our reputation in our global markets through our ‘For The Fans’ strategy that is underpinned by our accessibility and our engaging, localised approach that enables fans to get closer to the action.

“The highly competitive and flexible pricing plan that we have announced today supports this approach and provides excellent value for fans in the UK and Ireland.”

The PGA Championship rights were acquired last month and the tournament is set to serve as Eleven’s launch event in the UK and Ireland.