Eleven Sports will show this weekend’s match between Bayern Munich and Fortuna Dusseldorf live on Facebook in Portugal. It is the first time a Bundesliga match will be shown on the platform in Portugal.
Eleven, which operates as a linear channel and streaming platform in multiple markets around the world, has also agreed a distribution deal with commercial broadcaster STV in Scotland.
Eleven will be available as a paid option on STV Player, which serves as an online portal to watch STV live in Scotland. STV is the Scottish sister channel of UK commercial broadcaster ITV.
Both deals are aimed at increasing awareness of Eleven in their respective markets, as well as driving advertising revenue.