Eleven Sports has appointed Guillaume Collard as managing director for Belgium and Luxembourg, a role formerly held by current chief operating officer Anouk Mertens.
Collard was previously Eleven’s head of business development for Belgium and Luxembourg, markets it first entered in 2015, reporting into Mertens, who became group chief operating officer in November.
The head of business development role, which saw Collard target commercial agreements with distributors as well as securing media rights, was later merged with the role of head of acquisitions, a position Collard will continue to hold going forward.
Prior to joining Eleven Sports in 2016, Collard worked for Belgian telco Proximus, where he held a number of roles including head of strategy and content enhancement.
Eleven currently holds rights to several properties in Belgium, including NBA, the PDC Premier League, the German Bundesliga, Italy’s Serie A, and Spain’s LaLiga. In Luxembourg, it holds rights to Italy’s Serie A, the English Football League and MMA’s Cage Warriors.