HomeNewsUnited Kingdom

Eleven scraps subscription offer in UK

International sports broadcaster Eleven Sports has dropped its annual pass offering in the UK, as speculation continues over its long-term future in the market.

UK subscribers had previously been offered the option of a monthly pass priced at £5.99 (€6.70/$7.60) or an annual pass for £49.99.

Eleven Sports told the Trusted Reviews website that while the yearly pass has been dropped, it could yet return.

“It might come back as we’re constantly looking at ways to make Eleven Sports easier for fans to engage with,” Eleven Sports said.

Eleven Sports last month confirmed it was in talks to restructure its deals for rights to Italy’s Serie A and Spain’s LaLiga, as its chief executive Marc Watson vowed the OTT service would fight on in the UK.

Eleven, which operates as a streaming service in the UK, earlier lost its Ultimate Fighting Championship rights in the UK from 2019 after being unable to secure a carriage agreement.

Most recent

Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

The Football Association rejected a higher bid for domestic FA Cup rights for the 2021-25 cycle from incumbent pay-television broadcaster BT Sport in favour of commercial broadcaster ITV, SportBusiness Media understands, in a move that took the competition exclusively free to air in the UK.

Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.

South African pay-television operator Multichoice is facing the biggest challenge in its 26-year history in the form of a two-pronged regulatory attack on its dominant position in the country’s sports-rights market.