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Eleven Sports expands US rights deal with A7FL

International sports broadcaster Eleven Sports has extended its rights deal in the US with American 7s Football League, the first no helmets, no pads full-contact tackle American football league.

Eleven first partnered with A7FL in 2018 and the new agreement awards television rights to broadcast the A7FL 2019 Playoffs and Championship game, the latter of which will be held on July 14.

The Eleven deal follows an agreement A7FL signed with Amazon-owned streaming platform Twitch in April.

Under this deal, A7FL’s 2019 season, its fifth campaign, has seen two live games per week – featuring exclusive interactive content and functionality – air on A7FL’s Twitch channel.

The goal of the A7FL is to make American football safer by fixing the way players tackle and practically eliminating repetitive head to head contact, all without sacrificing the physicality of the game.

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