Eleven Sports loses Serie A, Eredivisie rights in UK

International sports broadcaster Eleven Sports has announced its coverage of football’s Italian Serie A and Dutch Eredivisie in the UK and Ireland will cease at the end of February.

Eleven, which launched in the two territories last summer, has confirmed it will continue to show live and exclusive coverage of Spain’s LaLiga until the end of the 2018-19 season following negotiations with the league.

However, its coverage of Serie A and the Eredivisie will no longer be available to subscribers. Eleven said this follows a “strategic decision” to amicably end its partnership with the IMG agency, which manages these rights.

Eleven has now agreed to share Serie A coverage with pay-television broadcaster Premier Sports throughout February, before coverage switches exclusively to the latter from March 1. The final Serie A match shown by Eleven will be on February 25.

Eleven said it would automatically decrease the price of an Eleven Sports monthly subscription for existing and new subscribers to £4.99 (€5.72/$6.54) from March 1. The pass will be €5.99 in Ireland.

Eleven said in a statement: “We understand our customers will have a lot of questions and we will contact them with more information, including how we plan to deal with any requests for partial refunds for annual subscribers on an individual basis.”