HomeNewsPadelPortugal

Eleven Sports picks up World Padel Tour rights in Portugal

International sports broadcaster Eleven Sports has acquired rights in Portugal to the World Padel Tour, a bat-and-ball series held primarily in Spanish-speaking countries.

The deal will see Eleven live broadcast 23 events from the World Padel Tour – including the Opens, Masters and Exhibition tournaments – exclusively in Portugal.

The deal will see an end to the free broadcasts previously offered through World Padel Tour’s official Youtube channel and website, according to Portugal’s O Jornal Económico, which first reported on the agreement.

Eleven’s portfolio in Portugal includes the Uefa Champions League and the broadcaster has carriage deals with all four major pay-television operators in the country: Nos, Vodafone, Meo and Nowo. It has also acquired rights in Portugal to Spain’s LaLiga, Germany’s Bundesliga, France’s Ligue 1 and Formula One. 

Most recent

Uefa will go to market later this year with the rights to the Champions League and Europa League under pressure from Europe’s top clubs to at least maintain the kind of growth it enjoyed in the current cycle. But there are reasons why that will be a massive challenge.

Internet giant Amazon will pay more than public-service broadcaster France Télévisions for a substantially smaller package of rights to the French Open’s 2021-23 cycle.

Chinese social media giant Tencent saw off competition from rival streaming player Youku Tudou to retain the NBA’s digital rights in the country for the 2020-25 cycle at a record-breaking fee, underscoring the strong growth in China’s streaming market in recent years.

The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.