Endeavor, the parent company of the WME and IMG agencies, has formed its own streaming division encompassing the firm’s video streaming products and services, including technology provider NeuLion.
NeuLion, which was acquired by Endeavor last year, will be absorbed within the new group alongside Endeavor’s internally-developed video platform technology, and will now operate exclusively under the Endeavor Streaming moniker.
Endeavor Streaming will continue servicing leading properties like American football league the NFL, basketball’s NBA, the Endeavor-owned Ultimate Fighting Championship and Euroleague Basketball, while welcoming new clients.
These include WWE and the wrestling organisation’s OTT platform WWE Network, UK telco BT and its new service, BT Sport Box Office; and Middle Eastern pay-television operator OSN.
The business will be co-led by Endeavor chief technology officer Nick Wilson and Endeavor Streaming president of business operations Will Staeger. The latter previously served as senior vice-president within IMG’s original content division following time at ESPN, WWE and Dick Clark Productions.
Wilson and Staeger said: “We’ve integrated Endeavor’s scalable platform with NeuLion’s industry-leading technology and feature set to provide clients with the best tools and services in video streaming, removing technology as a barrier in reaching their consumers.”
In addition to its client roster of sports properties, Endeavor Streaming will continue servicing major media providers including Univision, Sportsnet, Sky Sports, MSG and Big Ten Network.
The group will also continue supporting Endeavor properties like UFC’s UFC.tv and Fight Pass platforms, as well as the Professional Bull Riders’ Ride Pass.