Free-to-air Uefa European Qualifier and Nations League rights in Greece has been cleared up with commercial broadcaster Epsilon TV confirming its new deal.
The deal is in partnership with the advertising agency IPG Mediabrands and will cover all Greek national team matches over four-seasons, from 2018-19 to 2021-22.
The deal between IPG and CAA Eleven – Uefa’s sales agent for its national-team competitions – was completed earlier this year. Since signing, IPG has been seeking a broadcast partner. Epsilon will exploit the rights in exchange for airtime for IPG clients.
In March, Epsilon acquired rights to two Greek national team friendly matches, against Egypt and Switzerland. The deals were Epsilon’s first sports-rights acquisitions.
Pay-television rights for Uefa European Qualifier and Nations League matches, from 2018-19 to 2021-22, are held by Cosmote.