ERT, Cosmote sublicense high profile rights to each other in Greece

Greek public-service broadcaster ERT and pay-television broadcaster Cosmote have agreed sublicensing deals involving rights to the Champions League, Europa League and Formula One.

ERT will broadcast the final from the Uefa Champions League and Europa League for the next two seasons after agreeing a deal with Cosmote. In 2017, Cosmote acquired exclusive rights to both of Uefa’s club competitions in a three-season deal, from 2018-19 to 2020-21.

ERT will also broadcast the final of this season’s Greek Cup – rights currently held by Cosmote – as part of the deal.

Cosmote, in turn, has announced it has sublicensed rights to the Formula One motor-racing championship from ERT for the next two years. SportBusiness Media first broke the news that Cosmote would agree a sublicensing deal with ERT in January.

ERT announced in January that it had acquired exclusive F1 rights in a three-year deal with the Asset Ogilvy agency. Asset has acted as an intermediary for F1 rights in Greece and Cyprus since 2010. Its most recent three-year deal with the motorsport series runs from 2019 to 2021.

ERT has also announced costs for a host of recent media-rights deals. Its deal with the Hellenic Basketball Federation for Greek national basketball team rights, covering 2018-19 and 2019-20, is worth €300,000 ($340,000) per season.

Its three-year deal for the French Open with the Taf Sports agency, from 2019 to 2021, is worth €70,000 per year in cash. In addition, ERT will offer advertising airtime worth €30,000 in 2019 and €40,000 in 2020 and 2021. The rights fee will rise by €5,000 if a Greek player makes it to a semi-final, and €10,000 if they make it to a final.

ERT will pay the Hellenic Amateur Athletic Association (SEGAS) €160,000 per year for rights to its events, in a four-year deal, from 2019 to 2022. ERT has the option to extend for a further two year.

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