US production company Pilgrim Media Group has entered into a partnership with esports tournament organiser ESL to create and distribute original content for television and digital platforms.
Pilgrim is part of US-Canadian entertainment group Lionsgate and has a sports background having worked with the Ultimate Fighting Championship mixed martial arts promotion on its reality television series The Ultimate Fighter.
Terms of the deal were not disclosed, but ESL executive chairman Steven Robert said: “Esports is exploding. Combining the authenticity of ESL with the storytelling expertise of Pilgrim and Lionsgate to further expand the audience is exciting.
“While the core gaming fans have been enjoying our content for years, the opportunity to showcase esports through a different lens is an amazing opportunity.”