ESL snaps up ex-MP & Silva exec Uddo to lead global media sales

Esports tournament organiser ESL has hired Frank Uddo as its new senior vice-president of global media partnerships.

Uddo is a 20-year veteran of the sports industry that has previously held roles at WWE, Major League Baseball, the MP & Silva agency and US pay-television broadcaster Fox.

It is ESL’s second hire from the sports industry in as many months. The company appointed ex-Team Marketing director Thomas Schmidt to its board in October.

Uddo will lead ESL’s media sales and partnerships around the world. His first task will be to improve viewership of ESL tournaments and leagues on social platform Facebook.

Streaming numbers on ESL’s CS:GO Pro League and ESL One tournaments have gone down sharply since the company signed an exclusive two-year deal with Facebook at the beginning of 2018, reflecting the esports community’s strong viewing preference for streams on Twitch.