HomeNewsHockeyCentral America

ESPN builds on FIH partnership in Central, South America

International sports broadcaster ESPN has furthered its ties with the International Hockey Federation (FIH) in Central and South America by agreeing a four-year rights deal.

The agreement follows a successful cooperation in 2018, when ESPN broadcast the men’s and women’s World Cups.

The new deal runs from 2019 to 2022, covering the territories of Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay and Venezuela.

The agreement includes all home and away matches of Argentina’s men’s and women’s teams in the FIH Pro League, as well as the 2022 World Cups and the Olympic and World Cup qualifiers.

FIH chief executive Thierry Weil said: “This will help us extend the exposure of our sport in a very large region of the world which includes, among others, one of the powerhouses of international hockey, Argentina.”

Most recent

Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

The Football Association rejected a higher bid for domestic FA Cup rights for the 2021-25 cycle from incumbent pay-television broadcaster BT Sport in favour of commercial broadcaster ITV, SportBusiness Media understands, in a move that took the competition exclusively free to air in the UK.

Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.

South African pay-television operator Multichoice is facing the biggest challenge in its 26-year history in the form of a two-pronged regulatory attack on its dominant position in the country’s sports-rights market.