ESPN experiments with NBA live stream aimed at teenagers

ESPN unveiled a live stream of Game 2 of the NBA Finals on the ESPN App on Sunday evening that was aimed exclusively at a teenage audience.

The hosts – which included ESPN presenter Kate Nolan and YouTube influencer Mike Korzemba – were super-imposed at the bottom of the screen and discussed the action between the Golden State Warriors and Toronto Raptors above them in a relaxed, humorous fashion.

There were also various emoji-like symbols related to the game shown on screen when notable events happened, like a dunk or a blocked shot.

A traditional broadcast of the game was shown on sister channel ABC.

The live stream is part of attempts by TV networks to engage with younger audience in innovative ways.

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