Bill Rasmussen, founder of sports broadcaster ESPN, has launched a new company with proprietary technology which aims to significantly improve and enhance the fan experience at live sports events in venues of all sizes.
Rasmussen (pictured) has joined forces in the venture with technologist Hutton Pulitzer, who has created intellectual property and a patent portfolio that is present in over 11.9bn mobile devices around the world.
FEVR Tech plans to partner with broadcasters, as well as college and professional sports leagues and teams to provide its engagement system in venues around the globe.
“FEVR Tech is significantly different than anything else in use today, because fans do not have to text or email their responses, eliminating the need for Wi-Fi systems,” Rasmussen said. “There’s no texting involved, and there’s no streaming involved – it’s a one-click response.”
Pulitzer added: “Simply put, FEVR Tech is a drop-in module that’s basically invisible. With each partnership, FEVR Tech’s features are instantly available for the fans to use, and we know that fans love in-venue engagement.”
Rasmussen continued: “FEVR Tech engagement creates multiple revenue streams where there have never been opportunities to monetise before, and will make fans appreciate more than ever that live events are the best events. It magnifies the excitement of the live event experience many times over.
“With the announcement of FEVR Tech, we are changing the passive impression techniques of the past into verified views which no other company in the world can deliver. We talk with fans, not at fans. This is an absolute game changer.”