Esporte Interativo commits to Universiade coverage under CBDU deal

The Brazilian Confederation of University Sports (CBDU) has agreed a rights deal with Esporte Interativo under which the pay-television broadcaster will cover the 2017 summer Universiade multi-sport event.

This year’s summer Universiade will take place from August 19-30 in Taipei, Taiwan. Brazil is set to send a 300-person delegation to the event.

The CBDU’s agreement with Esporte Interativo also covers the 2017 Brazilian University Games, the largest such event in Latin America, which will be held from October 18-29.

Director of marketing and communications at the CBDU, Lucas Romariz Pontes, said: “The partnership with Esporte Interativo will translate into a channel that converses with our audience, which has important products such as the (Uefa) Champions League in the programming grid, and which can also offer content and coverage to all calendar events of the CBDU.”

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