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Euro 2012 deal agreed in Myanmar

The Sportfive agency agreed a rights deal in Myanmar for this summer’s Uefa Euro 2012 football tournament with state-owned broadcaster S Media.

Uefa, European football’s governing body, has also announced two deals for the tournament in the region that had been agreed by Sportfive last year – in Hong Kong and Myanmar. These deals were reported exclusively by TV Sports Markets last year.

All three deals were negotiated by Sportfive, which is selling the rights on behalf of Uefa in Asia and Oceania excluding Japan, Malaysia and Indonesia.

Pay-television broadcaster PCCW acquired live rights in Hong Kong to all 31 matches from the tournament and will also show daily and weekly highlights plus magazine programming.

Starhub, the Singaporean pay-television operator acquired similar rights. Its coverage will be on its dedicated Football Channel.

In Myanmar, exclusive rights to the tournament were awarded to S Media. All 31 matches will be shown via S Media’s pay-television outlets, Skynet Sports Channels 1 and 2, while eight matches will also be made available on free-to-air. Highlights and magazine programming was also included in the deal.

Each of the deals include rights for the Uefa Under-21 and Women’s European Championships in 2013.