White label smart-television portal provider NetRange has struck a deal to make content from the Euroleague Basketball club tournament available on an on-demand basis.
Beginning this week, Smart TV users can access an official Euroleague Basketball application to view to content such as match highlights, game previews, magazine programmes and full-length classic games.
The app will be placed on all television portals operated by NetRange, including sets manufactured by companies such as Sharp, Loewe, TCL/Thompson, IKEA TV and Changhong.
Andrea Bassani, chief television and new media rights officer at Euroleague Basketball, said: “As the types of platforms on which fans can enjoy our competition expand, Euroleague Basketball is committed to help them engage and feel devotion in every way possible.”