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European football spearheads Infront’s ‘tech-led’ betting rights operation

The Infront agency has formally announced its move into the betting video and data rights space after striking deals for English Football League competitions, the Coupe de France and Turkish Süper Lig.

Having been active in various tender processes in recent months, the agency has now laid out the strategy behind its ‘Infront Bettor’ service as it jostles for market share with the established quartet of Genius Sports, IMG Arena, Sportradar and Stats Perform.

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