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European Games delivered exposure boost with EBU deal

Credit: EOC

Eurovision Sport, the sports arm of the European Broadcasting Union (EBU) consortium of public-service broadcasters, has signed off on a media rights and host broadcast agreement covering the multi-sport European Games in both 2023 and 2027.

Having put in place a Memorandum of Understanding in the middle of last year, Eurovision Sport has now finalised an exclusive agreement with the European Olympic Committees (EOC). EBU members will offer widespread coverage of next year’s Games in Kraków and the regions of Małopolska and Śląsk in Poland, along with the edition in five years’ time.

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