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Eurosport delves into e-commerce with new platform

International sports broadcaster Eurosport has further diversified its offering with the launch of Eurosport Shop, its first e-commerce platform.

Powered by leading online sports retailer, SportPursuit, Eurosport Shop is now live in France, Germany and the UK via dedicated local-language microsites and is also fully integrated with existing Eurosport online platforms in these markets.

The new e-shop will provide users with access to hundreds of sports brands, including the likes of Endura, GoPro, Cube and Columbia, with a strong focus on cycling and winter sports.

Ian Woods, vice-president of sales for international consumer products at the Discovery Global Enterprises arm of Eurosport’s parent company Discovery Communications, said: “Our ambition is not only to serve our super fans but grow our fan base by creating more consumer touchpoints. The Eurosport Shop underpins these aims by offering long-term cross-selling opportunities across our digital platforms, driving greater customer loyalty and engagement.

“Eurosport’s content creates authentic emotional connections with fans, which is the perfect platform to develop strong product advocates and grow the company’s content and brand footprint across Europe.”

Last month Eurosport unveiled its first-ever branded clothing range for consumers as the Eurosport GC Collection, aimed at cyclists of all levels, launched in the UK. Cycling enthusiasts in France and Germany can now also purchase the full collection via the local Eurosport Shop sites in these countries.

Eurosport Shop will also be accessible in Belgium, Monaco, Austria and Switzerland.