Eurosport delves into e-commerce with new platform

International sports broadcaster Eurosport has further diversified its offering with the launch of Eurosport Shop, its first e-commerce platform.

Powered by leading online sports retailer, SportPursuit, Eurosport Shop is now live in France, Germany and the UK via dedicated local-language microsites and is also fully integrated with existing Eurosport online platforms in these markets.

The new e-shop will provide users with access to hundreds of sports brands, including the likes of Endura, GoPro, Cube and Columbia, with a strong focus on cycling and winter sports.

Ian Woods, vice-president of sales for international consumer products at the Discovery Global Enterprises arm of Eurosport’s parent company Discovery Communications, said: “Our ambition is not only to serve our super fans but grow our fan base by creating more consumer touchpoints. The Eurosport Shop underpins these aims by offering long-term cross-selling opportunities across our digital platforms, driving greater customer loyalty and engagement.

“Eurosport’s content creates authentic emotional connections with fans, which is the perfect platform to develop strong product advocates and grow the company’s content and brand footprint across Europe.”

Last month Eurosport unveiled its first-ever branded clothing range for consumers as the Eurosport GC Collection, aimed at cyclists of all levels, launched in the UK. Cycling enthusiasts in France and Germany can now also purchase the full collection via the local Eurosport Shop sites in these countries.

Eurosport Shop will also be accessible in Belgium, Monaco, Austria and Switzerland.

Most recent

The English Premier League effectively softened its opposition to joint bids in its 2019-20 to 2021-22 rights sale in the Caribbean, agreeing a deal with a company specifically set up for the acquisition by telco Cable & Wireless Communications and mobile operator Digicel, the two main players in the region.

Match-choice restrictions placed by Spain’s LaLiga on the free-to-air package in its UK and Ireland rights tenders for the 2019-22 cycle may limit interest from broadcasters, according to industry experts spoken to by SportBusiness Media.

Pay-television broadcaster BT Sport took advantage of Sky’s long-running concerns over wrestling body WWE’s OTT service to grab WWE rights in the UK and Ireland from its rival at a steep discount, SportBusiness Media understands.

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases.