Eurosport hits the bullseye with World Archery extension

World Archery, the sport’s global governing body, has agreed a four-year extension to its deal with international sports broadcaster Eurosport.

World Archery and Eurosport have partnered since 2014 and the new agreement will allow the broadcaster to cover all the governing body’s major international competitions until 2020.

The pan-European side of the partnership will see Eurosport broadcast all World Cup events, including the World Cup Final, and World Archery Championships, across traditional and digital platforms. 

Broadcast coverage will include every major event in the lead-up to the next summer Olympic Games in Tokyo, Japan, plus highlights on all Eurosport screens, including Eurosport Player – the broadcaster’s live and on-demand online subscription service – and in the Asia-Pacific region via the Eurosport 1 channel.

In addition, Eurosport will work closely with World Archery to promote the sport and help activate the governing body’s commercial partnerships through a dedicated promotional platform, comprising both broadcast and digital activations.

World Archery president Ugur Erdener said: “World Archery’s vision is for a world in which everyone has the opportunity to make the important Olympic sport of archery their activity of choice. The exposure this ongoing partnership with Eurosport provides for the sport is key in motivating the public to get active and give archery a try.

“Eurosport’s comprehensive coverage of major sports across the globe provides valued access to an unparalleled distribution network and captive audience. Building on the success of Rio 2016, where reports indicate archery hit new viewership highs in key markets like France and Germany, the channel that is the new home of the Olympics in Europe is also the perfect home for archery in the lead-up to Tokyo 2020.”

The first event to be broadcast under the new deal will be the opening stage of the 2017 World Cup in Shanghai, China from May 16-21.