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Eurosport seals seven-year British Superbike renewal, acquires tennis rights

International sports broadcaster Eurosport has signed a seven-year renewal for the British Superbike Championship starting from 2021 and has also acquired rights to three tennis tournaments scheduled for this month.

The Superbike deal, which was agreed with rights-holder MotorSport Vision Racing, allows Eurosport to retain exclusive, multi-platform live rights to the property.

It covers 54 territories and countries in Europe as well as the Asia-Pacific region and the Middle East and North Africa.

Eurosport will exploit the rights on its linear channels and the Eurosport App. It has broadcast the Championship since 2008.

Eurosport’s parent, US-based media giant Discovery, sees motorsport as one of its key verticals, alongside cycling and golf.

Last month Eurosport acquired rights in Europe to the MotoAmerica Superbike Championship.

Eurosport Events, the broadcaster’s events promotion arm, holds the global media rights to FIM World Endurance Championship from 2021 and FIM Superbike World Championship from 2022.

Tennis deals

Eurosport has also acquired pan-European rights to three tennis tournaments to be held this month as the sport makes a tentative return amid the Covid-19 pandemic.

The events are the Summer Adria Tour (June 13-14, 20-21); Ultimate Tennis Showdown (from June 13); and Battle of the Brits (June 23-28).

Eurosport will show the Summer Adria Tour live on its Eurosport 2 linear channel and the Eurosport Player except in Albania, Bosnia-Herzegovina, Bulgaria, Croatia, Kosovo, Montenegro, North Macedonia, Romania, Serbia and Slovenia. In those markets, it will show all matches on a 24-hours delay.

It will show the Ultimate Tennis Showdown on the Eurosport 1 channel, including in India and the Asia-Pacific.

The Battle of the Brits will be shown on the Eurosport Player except in the UK, Germany, Austria and Switzerland (DACH).

Amazon Prime Video will exclusively live stream the Battle of the Brits in the UK and Ireland, while the Tennis Channel’s new OTT platform will show the event in the DACH region.