Eurosport seeking to form dedicated cycling portal in Spain

International broadcaster Eurosport is set to launch a specialised cycling portal in Spain.

Fernando Ruiz Álvarez, sports editorial senior manager at Eurosport in Spain, told Spanish sports business website Palco23 that the broadcaster sees a “very strong potential” for cycling in the country.

Palco23 reported that the portal would be an immersive experience, providing viewers with the chance to compete in races themselves through a dedicated app. “In today’s world you cannot stay linear, since the digital aspect and presence are very important,” Ruiz said.

The portal could also include travel services, along with nutrition and training tutorials and videos analysing bikes and other products.

Eurosport holds Spanish rights to more than 30 cycling races this year. It is available in Spain through the Movistar Plus, Vodafone and Orange platforms, among others.

In January, Eurosport’s parent company, US media group Discovery, significantly increased its stake in digital sports media company Play Sports Group, furthering its effort to create the world’s leading cycling media ecosystem.

David Zaslav, president and chief executive of Discovery, said last month that the company is keen on adding to its sports portfolio, and that it is “opportunistic” in using sport as a means to drive engagement.

Most recent

Amazon secured Women’s Tennis Association (WTA) Tour rights in the UK for the 2020-23 cycle with a bid nearly 60 per cent higher than incumbent pay-television broadcaster BT Sport's current fee, SportBusiness Media understands, as the tech and ecommerce giant moves to establish a dominant position in UK tennis broadcasting.

The Italian competition authority’s investigation into the sale of rights for Serie A is ostensibly a disaster for MP & Silva and B4 and a let-off for IMG. But MP & Silva and B4 are no longer active and IMG could yet face a major problem. The agency could be hit with a substantial damages claim by the league for lost earnings.

Pay-television broadcaster All Media Baltics used its pan-regional competitive advantage to retain  English Premier League’s rights in the Baltics without a hefty increase in cost.

DAZN picks up Copa América at bargain price as rivals focus elsewhere DAZN, Sky, Mediaset bid for International Champions Cup Rai to share Women’s World Cup with Sky, show Uefa U21s exclusively Pr