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Eurosport signs four-year Europe, APAC deal with International Sambo Federation

International sports broadcaster Eurosport has signed a four-year rights deal with the International Sambo Federation (FIAS).

Under the agreement, Eurosport will showcase the martial arts sport’s leading events in up to 65 countries across Europe and the Asia-Pacific region.

Coverage will include the annual World Championships in November and extended highlights of the yearly World Cup, as well as the President’s Cup event. Eurosport will simulcast coverage on its OTT streaming service, Eurosport Player.

The partnership will be supported by a dedicated television and digital campaign.

Eurosport will also work with the FIAS to develop a series of programming, including a ‘Sports Explainer’ episode to help viewers better understand the sport.

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