Eurosport signs four-year Europe, APAC deal with International Sambo Federation

International sports broadcaster Eurosport has signed a four-year rights deal with the International Sambo Federation (FIAS).

Under the agreement, Eurosport will showcase the martial arts sport’s leading events in up to 65 countries across Europe and the Asia-Pacific region.

Coverage will include the annual World Championships in November and extended highlights of the yearly World Cup, as well as the President’s Cup event. Eurosport will simulcast coverage on its OTT streaming service, Eurosport Player.

The partnership will be supported by a dedicated television and digital campaign.

Eurosport will also work with the FIAS to develop a series of programming, including a ‘Sports Explainer’ episode to help viewers better understand the sport.

Most recent

Fox Sports Asia’s desire to reduce its spend on rights to The Open in Asia-Pacific opened the door for OTT platform GolfTV to grab non-exclusive rights alongside the pay-television broadcaster.

Greek pay-television broadcaster Nova has paid a premium to renew its exclusive rights to EuroLeague and EuroCup basketball in Greece and Cyprus, SportBusiness Media understands, marking a second consecutive fee increase for the European tournament’s rights in the territory.

Nordic Entertainment (Nent) Group has once again blown away competition from Nordic public-service broadcasters for winter sports content, acquiring exclusive rights to International Skating Union events from the Infront agency.

The English Premier League was a benefactor of sterling’s decline in the wake of the UK’s decision to leave the European Union in June 2016.