Event Rider Masters engages Sunset+Vine in bid for linear TV broadcasters

Equestrian series Event Rider Masters has appointed sports production and media company Sunset+Vine as its global television distribution partner.

The agreement will take effect from ERM’s 2020 season, with Sunset+Vine engaged to distribute international highlights shows while supporting the ambitions of the series to move its current live streaming coverage from online only to linear television broadcast partners.

Sunset+Vine will work alongside ERM’s existing production partner, Red Handed.

ERM chief executive Jim O’Toole said: “We currently air in 100-plus countries via 31 broadcasters and see this appointment as a springboard to increase that reach dramatically.”

Sarsfield Brolly, head of international distribution at Sunset +Vine, added: “The new short-form event format is something we believe that broadcasters, and viewers alike, will welcome. For the ERM 2020 series, we will be integrating our branded content model into the output which will enable us to offer broadcasters high quality programming at very cost-effective rates.

“We anticipate a healthy take up from broadcasters and are looking forward to working with ERM’s trusted production partner, Red Handed, towards delivering a condensed final day live package.”