EXCLUSIVE: Fifa to move on from Infront regional deal, bring APAC media rights in house

(Kaz Photography/Getty Images)
(Kaz Photography/Getty Images)
Fifa made the decision to move APAC media rights sales in-house earlier this year and is thought to have notified its two current sales agencies in the region, Infront and Dentsu, several months ago.

This content is available to SportBusiness Media subscribers only

Talk to our team of experts about a subscription today

Already have an account? Sign in here

Read this next

Football

Infront retains slice of Serie A international rights with APAC deal

20 Feb 2024
Football

Premier League media rights bids due in 14 Asia-Pacific markets

20 Jan 2022
Football

EXCLUSIVE: Premier League secures rights-fee increases in Japan, Korea as Eclat expands again

28 Jan 2022
Football

BeIN expands Bundesliga rights with three-year APAC deal

18 Aug 2023
Football

BeIN Media nets exclusive LaLiga rights in Asian markets - report

3 Aug 2015