Fifa made the decision to move APAC media rights sales in-house earlier this year and is thought to have notified its two current sales agencies in the region, Infront and Dentsu, several months ago.
BeIN Sports fought off competition from rugby-focused Premier Sports Asia to renew its rights in Southeast Asia for the men’s Rugby World Cup in 2023.
Pay-television broadcaster Sky New Zealand acquired rights to the 2023 Netball World Cup, paying the same fee as it did for the 2019 edition.
The deal considerably strengthens beIN’s portfolio in the region and should quieten, at least in the short term, debate over the company’s commitment to Asia.
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