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Two Circles to meld data with content in LiveWire Sport acquisition

Sports data marketing agency Two Circles has acquired LiveWire Sport, the digital sports content company whose clients include the Premier League, the All England Lawn Tennis and Croquet Club, World Rugby and the England and Wales Cricket Board.

Under the deal, expected to be announced formally later today (Wednesday), LiveWire will become the ‘content vertical’ of Two Circles, working from the same offices and led by the company’s co-founders Andy McKenzie, Caroline Cheese, Dan Warren, Jonathan Stevenson and Pranav Soneji.

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