HomeNewsFormula OneEurope

F1 TV set for new markets

The Formula One motor-racing championship has announced that its F1 TV OTT service will be rolled out in eight new territories from next month.

On February 18, F1 TV will become available to subscribers in Cyprus, Denmark, Greece, Malta, Netherlands, Norway, Portugal and Sweden. More territories are set to be added throughout the 2019 season.

F1 fans in these territories will receive access to live track coverage from the series’ first winter test in Barcelona, Spain from February 18-21. F1 TV will also feature a one-hour daily Review Show during the test.

The daily Review Show will return for F1’s second test, which runs from February 26 to March 1. F1 confirmed that the tests will be shown live in the UK by pay-television broadcaster Sky.

F1 TV will also feature a new documentary entitled ‘Michael Schumacher: The Making of A Legend’. It marks the first documentary produced by F1 and made available exclusively to all F1 TV subscribers.

Most recent

Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

The Football Association rejected a higher bid for domestic FA Cup rights for the 2021-25 cycle from incumbent pay-television broadcaster BT Sport in favour of commercial broadcaster ITV, SportBusiness Media understands, in a move that took the competition exclusively free to air in the UK.

Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.

South African pay-television operator Multichoice is facing the biggest challenge in its 26-year history in the form of a two-pronged regulatory attack on its dominant position in the country’s sports-rights market.