Facebook and PGA Tour announce global content agreement

The PGA Tour has announced an expansive agreement with Facebook to distribute daily highlight packages globally on Facebook Watch in 2020, starting at this week’s Farmers Insurance Open.

The partnership includes daily round recaps and player-specific highlights from more than 30 events, including The Players Championship and FedExCup Playoffs.

These expanded highlights will feature content from the Tour’s core telecasts, along with content from PGA Tour Live, the TOUR’s OTT service featuring more than 1,200 hours of exclusive featured groups coverage in 2020.

As part of the agreement, the Tour will also engage fans in its Facebook Group, The Gallery, with interactive elements such as Facebook Lives and Facebook Watch Parties.

In 2018, the PGA Tour and Facebook teamed up to stream live coverage from The Players Championship and several other PGA Tour events leading into the FedExCup Playoffs.

Earlier this month, the PGA Tour extended its partnership with Xumo TV, which includes highlights, player interviews, tournament previews, and Featured Holes coverage from PGA Tour Live.