Social media website Facebook has struck a deal to stream selected live matches from US pay-television broadcaster Univision Deportes’ coverage of Liga MX, the domestic Mexican football top tier.
The games will be available via the Facebook Live service through the Univision Deportes Facebook page in the US.
Coverage will begin on February 18 and the deal will run until the end of this year. Univision Deportes will stream 46 Liga MX matches this year, including play-off games.
Facebook agreed the deal with Univision Communications, the parent company of Univision Deportes.
Tonia O’Connor, chief commercial officer and president of content distribution at Univision Communications, said: “TV options have evolved from broadcast to cable to SVOD. Now Facebook represents the next wave of TV and, given its scale, they are an ideal partner to distribute our Liga MX matches in English.”