Social media platform Facebook has secured rights to the 2018 and 2020 Olympic Games in Latin America through a partnership with Marca Claro, the joint digital media venture between the Spanish media group and the subsidiary of Latin American telco América Móvil.
For the Pyeongchang 2018 winter Olympic Games, at least four hours per day of coverage of Olympic events will be streamed via Facebook Live, while Facebook will also provide highlights from the event in South Korea.
The opening and closing ceremonies from Pyeongchang 2018 will also be provided via Facebook Live. The deal covers Argentina, Bolivia, Colombia, Costa Rica, Chile, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay and Venezuela.
In December, América Móvil agreed a rights deal for the next four editions of the Olympic Games.
América Móvil’s deal with the International Olympic Committee grants it digital and pay-television rights to the winter Olympics in Pyeongchang and Beijing in 2022, as well as the summer Games in Tokyo in 2020 and Paris in 2024.