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Facebook signs content deal with Copa América

Social media platform Facebook has agreed a deal with organisers of this year’s Copa América to deliver behind-the-scenes coverage of the national team football tournament, which will take place in Brazil.

The Máquina do Esporte website reported that the agreement will lead to official tournament profiles being produced on Facebook and Instagram.

Content will include behind-the-scenes access with each of the 12 participating teams at training grounds and hotels and on official tournament transportation. Facebook will also offer on-demand videos and host ‘watch parties’ that will allow fans to gather around a single broadcast.

This year’s Copa América will run from June 14 to July 7. The tournament will feature the traditional 10 South American teams along with invitational teams Japan and Qatar.

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