Fiba, basketball’s global governing body, has confirmed a media rights distribution partnership with digital sports media company Perform and the TAF Sports Marketing agency.
Under the agreement, Perform and TAF will be responsible for selling the rights for the new Basketball Champions League – a new 50-50 joint partnership between Fiba and 11 top European leagues.
This partnership will guarantee an investment of €50m ($56m) in live production, broadcast services and data, as well as editorial services, over the first five years of the Basketball Champions League, from 2016-17 to 2020-21.
A joint venture, Basketball Champions League Media, will be created to deliver maximum exposure for the competition on multiple platforms.
In February, Fiba signed a wide-ranging strategic partnership with Perform that is set to be worth a guaranteed sum of close to €500m. For the period of four Basketball World Cup cycles spanning 2017 to 2033, Perform will be Fiba’s worldwide partner for the distribution and sale of all media-related rights, with respect to men’s and women’s national team competitions. The partnership will result in the creation of Fiba Media, a joint venture between the two organisations.