The International Basketball Federation (Fiba) has agreed a deal with international sports broadcaster Eleven Sports that will allow it to provide a live stream of Taiwan’s Super Basketball League Finals.
Yulon Luxgen defeated Taiwan Beer 88-83 in the opening game of the Finals on Tuesday, with Fiba to live stream the remainder of the competition via its YouTube and Facebook channels from today (Thursday) until April 30 (if it runs to six games).
Eleven holds rights to Fiba competitions in Taiwan under a five-year deal running from 2017 to 2021. Earlier this week, it hailed the strong audiences generated by its global live streams of Taiwanese basketball and baseball at the weekend.
Fiba will provide live coverage of the remainder of the Super League Finals with English commentary.
Eleven showed live coverage of the Chinese Professional Baseball League’s three-game series between Fubon Guardians and Rakuten Monkeys from Friday to Sunday, and the Super Basketball League play-off game between Yulon and Pauian on Saturday.
Coverage was available within Taiwan on the broadcaster’s linear, OTT and Twitch channels, and also streamed worldwide via the company’s Twitter account @ElevenSportsTW. Eleven reported that the three live CPBL games generated a total of 3.6 million views on Twitter, and the live SBL game nearly 500,000.
Across all the video content that Eleven streamed on Twitter over the weekend, including replays of the games, the service had 6.3 million views. The company also reported that 60 per cent of the international audience on Twitter came from the US, and that more than 1.4 million in Taiwan watched its sports coverage on Twitch over the past week.