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Fiba to deliver 4K broadcasts at 3×3 events

The International Basketball Federation (Fiba) has announced plans to produce and broadcast in 4K for the first time during 3×3 events in Debrecen, Hungary.

Coverage of the 3×3 World Tour, 3×3 Women’s Series and 3×3 Europe Cup events will be live-streamed in 4K from August 27 to September 1.

The broadcasts will be exclusively available to Fiba 3×3 fans on Facebook, YouTube and Sina Weibo.

Fiba said that Debrecen was an “obvious choice” to showcase the technology, having hosted 3×3 competitions for the past four years.

Fiba has already announced plans for its biggest and most ambitious production plan ever during the 2019 World Cup in China, which runs from August 31 to September 15. Fiba has said this year’s World Cup will mark a “momentous change” in the production, coverage, presentation and availability of the event, with innovations to include augmented reality, referee audio and a broadcast SuperFeed.

In other news, Fiba has partnered with technology firm Atrium Sports on the ‘Fiba Connected Stadium’ project, which seeks to make basketball the most popular, innovative and digitally-advanced sports community in the world.

Through the partnership, national federations and leagues will receive access to market-leading Keemotion technology to help live-stream games, enhance the fan experience through graphic overlays and commentary, attract new audiences, better utilise their content and maximise their value to their members.

A number of Fiba federations and leagues are already in discussions with Atrium Sports to implement the Connected Stadium vision.