Fifa World Cup ‘watched by more than 3.5 billion people’

More than 3.5 billion people watched some of the 2018 World Cup, with 1.12 billion watching at least one minute of France beating Croatia 4-2 in the final, according to a Fifa report.

A Fifa-commissioned review said the final’s television audience was 516.6 million by the traditional measure of “global average in-home audience”. In addition, more than 300 million people watched on digital devices and out-of-home screenings in public spaces, bars and restaurants.

The global TV audience for the 64-game tournament in Russia averaged 191 million per game – up from 187 million for the 2014 World Cup in Brazil.

Fifa’s research suggests most viewers also watched for longer than they did four years earlier.