Fina and IEC in Sports extend partnership

The IEC in Sports agency has extended its international media rights distribution deal with the International Aquatics Federation (Fina).

The length of the deal, which will begin in 2014, was not disclosed.

IEC in Sports will distribute worldwide media rights to Fina’s Swimming World Cup, Diving World Series, Water Polo World League and Synchronised Swimming World Trophy.

The news comes shortly after Fina extended its European right distribution deal with the European Broadcasting Union consortium of public-service broadcasters until 2017.

IEC in Sports is owned by the Lagardère Unlimited sports marketing division of media conglomerate Lagardère.