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Finland’s Nelonen buys Europa League rights

Finnish broadcaster Nelonen has acquired live rights for the Europa League for three years, from 2012-13 to 2014-15, in a deal with Uefa, European football’s governing body.

Nelonen will show one live match per kick-off slot each week across its pay-television channels Nelonen Pro 1 and Nelonen Pro 2. There are two kick-off slots during the group stage of the tournament, at 7pm and 9.05pm Central European Time, and one during the knockout stage, at 9.05pm CET.

Nelonen Pro 1 will show a highlights programme each match night following the live coverage.

The broadcaster will show the Europa League final on one of its free-to-air channels.

The rights cover internet and mobile as well as television. The deal was brokered by the Team Marketing agency, Uefa’s sales agent for the Europa League media rights.