FloSports acquires exclusive 2019 rights to London Marathon in selected territories

OTT platform FloSports has acquired exclusive live and on-demand rights to the 2019 London Marathon across Europe, Asia, Canada and Australia.

The rights in Europe exclude the UK, Ireland and Italy, while the Asia rights exclude China and Japan.

The deal with London Marathon Events was agreed in collaboration with TCB Sport Media, which has international distribution rights to the event until 2020.

FloSports will exploit the rights on its FloTrack platform.

This year’s London Marathon will be held on April 28.

FloSports announced last month a deal for live and on-demand coverage of the 2019 Boston Marathon in over 40 European countries.

Most recent

Match-choice restrictions placed by Spain’s LaLiga on the free-to-air package in its UK and Ireland rights tenders for the 2019-22 cycle may limit interest from broadcasters, according to industry experts spoken to by SportBusiness Media.

Pay-television broadcaster BT Sport took advantage of Sky’s long-running concerns over wrestling body WWE’s OTT service to grab WWE rights in the UK and Ireland from its rival at a steep discount, SportBusiness Media understands.

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases. 

Turkish agency Saran has negotiated a price reduction for rights to the English Premier League for the 2019-22 cycle, SportBusiness Media understands, the first time it has achieved this since acquiring the property at the turn of the decade.