FloSports builds gymnastics portfolio with FIG events deal

Sports-streaming service FloSports has acquired rights in Canada to events organised by the International Gymnastics Federation (FIG).

FloSports has struck the deal with the Dentsu agency to provide live and on-demand coverage of all World Cup and World Challenge Cups exclusively in Canada through to the end of 2020 on FloGymnastics.com.

The rights package includes the Artistic Gymnastic Individual All-Around World Cup Series, Artistic Gymnastic Individual Apparatus World Cup Series, Artistic Gymnastic World Challenge Cup Series, Rhythmic Gymnastics World Cup Series, Rhythmic Gymnastics World Challenge Cup Series and Trampoline World Cup Series.

FloGymnastics’ coverage will commence on Saturday with the FIG Trampoline World Cup.

FloSports senior vice-president of global rights acquisition and strategy, Adam Fenn, said: “This addition complements our recent partnership with Gymnastics Canada for their national events and gives Canadian fans access to around 35 elite competitions in 2019.”

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