HomeNewsGymnasticsCanada

FloSports builds gymnastics portfolio with FIG events deal

Sports-streaming service FloSports has acquired rights in Canada to events organised by the International Gymnastics Federation (FIG).

FloSports has struck the deal with the Dentsu agency to provide live and on-demand coverage of all World Cup and World Challenge Cups exclusively in Canada through to the end of 2020 on FloGymnastics.com.

The rights package includes the Artistic Gymnastic Individual All-Around World Cup Series, Artistic Gymnastic Individual Apparatus World Cup Series, Artistic Gymnastic World Challenge Cup Series, Rhythmic Gymnastics World Cup Series, Rhythmic Gymnastics World Challenge Cup Series and Trampoline World Cup Series.

FloGymnastics’ coverage will commence on Saturday with the FIG Trampoline World Cup.

FloSports senior vice-president of global rights acquisition and strategy, Adam Fenn, said: “This addition complements our recent partnership with Gymnastics Canada for their national events and gives Canadian fans access to around 35 elite competitions in 2019.”

Most recent

Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

The Football Association rejected a higher bid for domestic FA Cup rights for the 2021-25 cycle from incumbent pay-television broadcaster BT Sport in favour of commercial broadcaster ITV, SportBusiness Media understands, in a move that took the competition exclusively free to air in the UK.

Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.

South African pay-television operator Multichoice is facing the biggest challenge in its 26-year history in the form of a two-pronged regulatory attack on its dominant position in the country’s sports-rights market.