FloSports signs four-year rights deal with US-based Colonial Athletic Association

Streaming service FloSports has signed a four-year deal with the US-based Colonial Athletic Association for live and on-demand rights to the college conference’s roster of 22 sports, including its American football and basketball competitions.

The exact value of the deal was unspecified, but FloSports said it was a “seven-figure” sum.

Under the arrangement, FloSports will broadcast more than 300 games each year, starting from the 2019-20 season. This will comprise around 50 American football matches, 140 men’s and women’s basketball contests, and an additional 110 events, including most of the conference championships.

CAA member institutions will, however, have the flexibility to retain local linear exposure. The conference will also maintain its relationship with LAX Sports Network for coverage of CAA men’s and women’s lacrosse, while other events will remain on CAA.TV, the conference’s digital network.

The deal, which was negotiated by the Collegiate Sports Management Group, marks the first time a US college conference has selected an OTT service as its primary media partner.

The CAA is the seventh college sports entity to agree a partnership with FloSports. The OTT service already has relationships with the National Collegiate Athletic Association, Big Ten Network, Big 12 Conference, Mid-Eastern Athletic Conference, Mountain West and the Southern Intercollegiate Athletic Conference.