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Flow Sports launches new channel amid portfolio revamp

Caribbean pay-television broadcaster Flow Sports has launched a new channel amid a wider rebranding of its portfolio in the region.

Flow Sports 2 is now live and the broadcaster has elected to promote its launch by making it the home of the 2018 Commonwealth Games multi-sport event, which gets underway in the Gold Coast region of Australia on April 4, and the 2018 season of Twenty20 cricket competition the Indian Premier League, which runs from April 7 to May 27.

The new channel will also showcase football from the English FA Cup and North America’s Major League Soccer, events from the International Association of Athletics Federations and series hosted by New Zealand Cricket.

Flow said in a statement: “The introduction of Flow Sports 2 is a direct response to customer demand for compelling live sports in the Caribbean and to accommodate the breadth of sport now available on the Flow Sports Network – establishing its position as the preeminent broadcaster of premium live sports in the region.”

With the launch of Flow Sports 2, the existing Flow Sports channel will become Flow Sports 1. Flow Sports Premier will be rebranded as Flow Sports Premier League to reinforce its position as the exclusive home of the English Premier League in the Caribbean.