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Fort joins Hutton on Sporttotal’s advisory board

Ricardo Fort

German technology and live streaming company Sporttotal has appointed Brazilian sports marketing expert Ricardo Fort as the latest member of its newly established advisory board.

Fort currently leads Sport by Fort Consulting, a company he established in March 2021 after quitting his role as the head of global sponsorship at The Coca-Cola Company. At Coca-Cola, where he started his marketing career as brand manager for the Sprite brand in Brazil in 1998, Fort rose to prominent international roles, before joining Danone Group as global marketing director in 2011.

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