Fox brand lands in Asia as ESPN Star launches football channel

Pan-Asian sports broadcaster ESPN Star Sports (ESS) has launched a football-dedicated pay-television channel called Fox Football Channel in Malaysia.

The channel is being carried by telecommunications company Telekom Malaysia’s IPTV service HyppTV.

ESS said that Fox Football Channel would feature more than 500 live matches per year from the top divisions of football in Spain, Argentina, the Netherlands and Russia.

The channel will also show programming produced by the official channels of English Premier League clubs Manchester City and Chelsea plus regular football news updates.

Fox Football Channel will be the first sports channel in Asia to carry News Corporation’s flagship Fox brand name following the media group’s full buy-out of ESS, which was previously a 50-50 joint venture between News Corp and fellow media group Disney.

“We’re very happy to be part of the first ever sports pack on HyppTV and are delighted to launch our first Fox-branded sports channel in Asia,” ESS managing director Peter Hutton said. “Round-the-clock football content from the top international leagues is a great way to begin and we look forward to a long and fruitful partnership with HyppTV.”